Inclusions & Exclusions

Inclusions are exactly what a customer receives for the price of your Product. Do not list optional items or add-ons in this section—you should only state what is included across all the price points of the Options. For example, do not put 'Lunch' in Inclusions if you have one Option with lunch and one without lunch.

Exclusions are items that a customer might expect to be, but are not, included in your Product's price. This section ensures that a customer is not misled or given the wrong impression when purchasing your Product, so attempt to be clear and concise here.