Analytics

Your template site includes tag management and ways to measure your site’s usage. These web analytics will help you create actionable steps to improve user experience, better understand your travelers, and tailor your content to their needs.

Expedia itinerary and loyalty earn analytics

Your template site can be integrated with our Analytics APIs for access to full-itinerary information as well as data on your customers' loyalty currency earnings. Talk to your account manager to add Analytics to your template site.

Google Analytics

Our standard analytics setup uses Google Analytics. We can support this solution on the code level, and will assist your team to be sure that the data you receive offers the answers you need.

Review available Google Analytics variables

Adobe Analytics

We can also work with organizations that prefer to use Adobe Analytics, but only those who already have an analytics team that has experience with it. Because we cannot support this platform at the code level, if you use it, your team will need to be self-sufficient.

Review available Adobe Analytics variables