Google Analytics variables
We provide the following standard set of Google Analytics (GA4) variables:
Variable name | Variable description | Sample data |
|---|---|---|
booking_trip_number | Used throughout the Expedia systems as a unique identifier for a specific order | 72245505475681 |
booking_order_number | A secondary transaction ID to connect to a specific order | 9025127926941 |
booking_payment_model_coupon_code | An alphanumeric string that’s connected to a discounted rate | HOTEL10 |
default_domain | The site the user will end up on regardless of what is typed in on the address bar of the browser | travel.YourBrand.com |
destination_airport_code | For flights, the standard code of the airport the flight is headed to | FLL |
device_information_device_type | The type of device the booking was made on, such as desktop or mobile | DESKTOP |
event_page_funnel_location | The page title and short description of a webpage; similar to event_page_name and event_page_name_detailed | CHECKOUT |
event_page_name | The page title and a short description of a webpage; same as event_page_name_detailed | page.Hotels.Checkout.Payment |
event_page_name_detailed | The page title and a short description of a webpage; same as event_page_name | page.Hotels.Checkout.Payment |
identifiers_device_user_agent_id | A unique identifier tied to the user | 51db9285-fb3e-4e27-aba2-f14c8e3ac4bb |
line_of_business | Type of product the user is viewing | Values include: HOTEL CAR PACKAGE ACTIVITIES and more |
marketing_same_session_marketing_code | A code to track how a partner received prospects and current business | Brand.DTI |
number_of_room_nights | Number of nights booked | 3 |
origin_airport_code | For flights, the standard code of the airport the flight is coming from | DFW |
point_of_sale_locale | The region of the site used to book, independent of the user's location | US |
point_of_sale_site_currency_code | The currency used to pay for the booking | USD |
privacy_ccpa_consent | Whether the traveler consented to the California Consumer Privacy Act (legislation designed to improve the data privacy of California residents) | TRUE |
privacy_gdpr_consent | Whether the traveler consented to the General Data Protection Regulation (data protection and privacy in the European Union and the European Economic Area) | TRUE |
product_list_lodging_product_property_name | The name of the lodging property in the booking | Econo Lodge Inn & Suites Maingate Central |
product_list_pricing_currency_displayed | The currency in which the booking was displayed | USD |