Google Analytics variables

We provide the following standard set of Google Analytics (GA4) variables:

Variable nameVariable descriptionSample data
booking_trip_numberUsed throughout the Expedia systems as a unique identifier for a specific order72245505475681
booking_order_numberA secondary transaction ID to connect to a specific order9025127926941
booking_payment_model_coupon_codeAn alphanumeric string that’s connected to a discounted rateHOTEL10
default_domainThe site the user will end up on regardless of what is typed in on the address bar of the browsertravel.YourBrand.com
destination_airport_codeFor flights, the standard code of the airport the flight is headed toFLL
device_information_device_typeThe type of device the booking was made on, such as desktop or mobileDESKTOP
event_page_funnel_locationThe page title and short description of a webpage; similar to event_page_name and event_page_name_detailedCHECKOUT
event_page_nameThe page title and a short description of a webpage; same as event_page_name_detailedpage.Hotels.Checkout.Payment
event_page_name_detailedThe page title and a short description of a webpage; same as event_page_namepage.Hotels.Checkout.Payment
identifiers_device_user_agent_idA unique identifier tied to the user51db9285-fb3e-4e27-aba2-f14c8e3ac4bb
line_of_businessType of product the user is viewingValues include:
HOTEL
CAR
PACKAGE
ACTIVITIES
and more
marketing_same_session_marketing_codeA code to track how a partner received prospects and current businessBrand.DTI
number_of_room_nightsNumber of nights booked3
origin_airport_codeFor flights, the standard code of the airport the flight is coming fromDFW
point_of_sale_localeThe region of the site used to book, independent of the user's locationUS
point_of_sale_site_currency_codeThe currency used to pay for the bookingUSD
privacy_ccpa_consentWhether the traveler consented to the California Consumer Privacy Act (legislation designed to improve the data privacy of California residents)TRUE
privacy_gdpr_consentWhether the traveler consented to the General Data Protection Regulation (data protection and privacy in the European Union and the European Economic Area)TRUE
product_list_lodging_product_property_nameThe name of the lodging property in the bookingEcono Lodge Inn & Suites Maingate Central
product_list_pricing_currency_displayedThe currency in which the booking was displayedUSD
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