Adobe Analytics variables
We provide the following standard set of Adobe Analytics variables:
| Variable name | Variable description | Sample data |
|---|---|---|
s.events | Can include any of the other available variables, to be set by your analytics team | purchase, event1=total_price, event2=hotel_price, event3=number_of_nights, event4=number_of_rooms For example: purchase, event1=765.68, event2=765.68,event3=2,event4=1 |
default_domain | Site the user will end up on regardless of what is typed in on the address bar of the browser | stays.YourBrand.com |
device_information_device_type | Type of device used | DESKTOP |
s.pageName | Funnel, landing page, or page title and short description that can be mapped onto eVars and props | CHECKOUT page.Hotels.Checkout.Payment |
s.campaign | Marketing code that helps track received prospects and current business | Brand.DTI |
point_of_sale_locale | Language in which the booking is located | en_US |
privacy_ccpa_consent | Whether the traveler consented to the California Consumer Privacy Act (legislation designed to improve the data privacy of California residents) | TRUE |
privacy_gdpr_consent | Whether the traveler consented to the General Data Protection Regulation (data protection and privacy in the European Union and the European Economic Area) | TRUE |
s.currencyCode | Currency in which the booking is displayed | USD |
product_list_pricing_price_displayed | Booking value in currency displayed | 350.0 |
product_list_pricing_price_total_price_amount | The full purchase price of a consumer item, excluding sales tax | 350.0 |
| Hotel price | The price of the hotel booked | 120.0 |
| Flight price | The price of the flight booked | 230.0 |
s.transactionID | Booking identifier | 72245505475681 |
s.purchaseID | Booking identifier | 72245505475681 |
s.products | Can include any of the other available variables, set by your analytics team | Hotels: product = 'Hotel;'+hotel_id+';'+hotel_name+'; '+room_nights+';'+hotel_price+'; '+number_of_rooms+ ';' + ',' Flights: 'Flight;'+flight_id+';'+air_ticket+'; '+flight_price+';'+';'+"," Car: 'Car;'+car_name+';'+1+';'+car_price+';<br'+';'+"," Activity 'Activity;'+activity_id+';'+ticket_count+'; '+activity_price+';'+';'+"," For example: Hotel;13142248;Novotel Miami Brickell;1;1832.01;1 |
search_request_gaia_city | Name of destination city | Seattle |
search_request_gaia_country | Name of destination country | USA |
origin_airport_code | Standard code of airport traveler is departing from | DFW |
destination_airport_code | Standard code of destination airport | FLL |
line_of_business | Lines of business included on the site | hotels |
number_of_room_nights | Number of nights booked | 3 |
search_request_booking_window | Length of time, in days, between booking date and the travel date | 65 |
search_request_number_of_adults | Number of adults in booking | 2 |
search_request_number_of_children | Number of children in booking | 2 |
search_request_number_of_guests | Total number of guests in booking | 4 |
search_request_number_of_rooms | Number of rooms in booking | 2 |
search_request_trip_duration | Total length of travel, in days | 3 |
search_request_trip_start_date | Travel start date | 2022-05-27 |
search_request_trip_end_date | Travel end date | 2022-05-30 |
product_list_lodging_product_property_name | Name of the hotel or vacation rental | Econo Lodge Inn & Suites Maingate Central |
product_list_product_id | Identifier of the specific property or other booking element | 187197 |
booking_payment_model_coupon_code | Coupon code used in the booking | HOTEL10 |
identifiers_device_user_agent_id | Unique user identifier | 51db9285-fb3e-4e27-aba2-f14c8e3ac4bb |
point_of_sale_site_currency_code | Currency used for the booking | USD |